WEG Licensed Merchandise Group (WLMG) develops and delivers a diverse portfolio of branded products and fan-focused merchandise through multiple retail, digital, and experiential channels accessible 24/7/365.

WLMG partners with artists, brands, and licensed rights holders to design, market, and distribute high-quality products that strengthen fan engagement while maximizing commercial opportunities.

Working in close coordination with the broader Worldwide Entertainment Group ecosystem—including touring, streaming media, artist management, and distribution—WLMG leverages integrated marketing and multi-channel merchandising strategies to drive revenue growth and expand the global reach of WEG’s artists and brands.